The National Football League announced its first-ever U.S. sportsbook partnerships on Thursday, reaching agreements with Caesars Entertainment, DraftKings and FanDuel to become Official Sports Betting Partners of the NFL.
The official press release reads, in part:
As part of these multi-year agreements, all three partners will have the exclusive ability to leverage NFL marks within the sports betting category and activate around retail and online sports betting. They will also engage with fans through NFL-themed free-to-play games.
Additionally, Caesars, DraftKings and FanDuel will have the right to integrate relevant sports betting content directly into NFL Media properties including NFL.com and the NFL…